A pink water lily blooming on a pond with dark water and lily pads in the background.
A woman with long wavy brown hair, wearing a gray shirt and a black jacket, standing outdoors with a blurred green forest background.

Rooted in Wellness. Built for Local. Anti-Corporate by Design.

Social Media, Meta Ads & Content Creation for Wellness Brands.

You’re not just offering a service — you’re helping people live better through movement, mindfulness, and holistic health. But keeping up with content, showing up online, and reaching the right people can be overwhelming when you’re also running the day-to-day. That’s where I come in.

I provide social media management, Meta ads, content creation, and strategy sessions designed specifically for wellness-led brands. Whether you’re a yoga teacher, trainer, med spa owner, or natural product maker, I’ll help you clarify your message, connect with your audience, and grow your online presence.

I’m Nicole Ferber — a wellness-focused marketer, social strategist, and founder of NKTF Wellness Marketing. I’m the friend who reads every label, attempts homemade everything and brings that same care and intention to the brands I support.

After years in corporate marketing, I realized my passion belonged with small businesses, not big brands. My approach is strategic, grounded, and centered on amplifying the meaningful work you’re already doing.

Whether you need ongoing support, a one-time content shoot, or strategic direction for your marketing, my services are built to meet you where you are — and move you forward.

Book a Call

How We Can Work Together:

Choose the support level that fits your brand — from one-time strategy sessions & content shoots to full-service social media and ads management.

Monthly Services:

*All monthly packages require completion of the Onboarding & Strategy Package.

  • Strategic, high-quality social media management built for wellness-led small businesses that want consistent growth without the overwhelm.

    Includes:

    • 8–10 Custom Posts Per Month

    • 4-5 Stories Per Week

    • Community Management (3x/week)

    • Monthly Performance Report

    • Bi-Weekly Check-Ins & Email Access

    • Client-provided content or add-on mini content shoots (as requested)

    Optional Add-On

    • Mini Content Shoot (45–60 min): $250

  • Done-for-you Meta ads designed for businesses who want to increase visibility and conversions. From audience building to retargeting to conversion tracking — everything is handled for you so your marketing can truly work behind the scenes.

    • 2 Ad Campaigns Per Month

    • Advanced Audience Targeting — Wellness-aligned interest groups, custom audiences, retargeting & lookalike audiences

    • Ad Creative + Copywriting

    • Creative Direction for New Ad Assets

    • Weekly Campaign Optimization

    • Monthly Performance Report

    Optional Add-On

    • Mini Content Shoot (45–60 min): $500

    • Additional Campaigns: $350/campaign

    • Addition Ad Account: $750/ad account

    Ad budget is separate and paid directly to Meta. 

  • A full-service monthly package combining Social Media Management + Meta Ads — built for wellness-led brands who want powerful, consistent growth through both organic connection and paid visibility.

    Includes:

    Social Media

    • 8–10 Custom Posts Per Month

    • 4–5 Stories Per Week

    • Community Management (3x/week)

    Meta Ads

    • 1–2 Ad Campaigns Per Month

    • Advanced Audience Targeting

    • Ad Creative + Copywriting

    • Creative Direction for Ad Assets

    • Weekly Optimization

    • Full Funnel Retargeting (if pixel installed)

    Admin

    • Monthly Performance Report

    • Bi-Weekly Check-Ins

    • Priority Email Access

    • Client-Provided Content OR Add-On Content Shoots

    Optional Add-On

    • Mini Content Shoot (45–60 min): $250

    • Additional Campaigns: $350/campaign

    • Additional Ad Account: $750/ad account

    Ad spend is separate and paid directly to Meta.

  • One-time fee, required for all monthly clients.

    A strong foundation that gives your brand clarity, cohesive messaging, and a direction that supports growth. This phase ensures your monthly content is purposeful, polished, and built on a strategy that works for your ideal audience.

    Includes:

    • Full Brand & Social Audit — A deep review of your current content, messaging, analytics, competitors, and overall online presence.

    • Target Audience Refinement — Clear definition of your ideal audience and what speaks to them.

    • Brand Messaging Guide — Tone of voice and consistent core themes.

    • Profile Optimization — Bio rewrite, highlights structure, keyword strategy.

    • Content Pillars & 30-Day Content Plan — A breakdown of your main content categories & your first month of strategic post ideas.

    • Creative Direction — A simple shot list and visual style guide that tells you what to film/photograph so your content stays consistent.

    Monthly management begins the following month after strategy delivery.

Let's Talk Social!

Standalone Services:

  • A one-time foundational reset for wellness brands who want clarity, alignment, and a strong social presence — without committing to monthly management.

    This deep-dive strategy and setup session gives you everything you need to refresh your brand, understand your audience, elevate your content, and move forward with clarity.

    Includes:

    60–90 Minute Strategy Session

    A live, personalized call where we cover:

    • Your brand’s goals, direction, and positioning

    • What’s working & what needs improvement

    • Your ideal audience and messaging

    • Content themes, angles, and storylines

    • Posting strategy (Reels, stories, carousels)

    • Growth opportunities tailored to your niche

    Complete Social Media Reset

    • Full social media audit (Facebook & Instagram)

    • Bio rewrite & keyword optimization

    • Updated highlights structure (custom covers)

    • Content pillars refined for your brand

    • Aesthetic & visual direction grid inspiration

    • Brand tone & messaging guide

    30-Day Content Plan

    • 12–15 mapped post ideas

    • Story topics & engagement prompts

    • Reel concepts, hook ideas, caption starters, CTAs

    • Posting guidance for consistency

    Post-Session PDF Roadmap

    A 7–10 page recap covering:

    • Your strategy

    • Your content pillars

    • Your brand direction

    • Action steps for the next 30–60 days

    Delivered within 5 business days.

    Optional Add-Ons:

    • Reels Bundle (3 versions): $105

    • Ad Creative Bundle (3 versions): $150

    • Mini Content Shoot: $350

  • A one-time content session designed for wellness brands who need a smaller collection of high-quality video and lifestyle b-roll. Perfect for refreshing your feed, promoting a single service, or stocking up on a few weeks’ worth of Reels-ready content. (45–60 minutes)

    Includes:

    • Short-form video, b-roll & photos

    • A mix of vertical clips, detail shots, and movement-focused content

    • Light editing for social-ready delivery

    • Creative direction (shot flow, hooks, poses, pacing)

    • Delivery within 5–7 days

    • Great for monthly refreshes or smaller content needs

    Optional Add Ons:

    • Reels Bundle (3 versions): $105

    • Ad Creative Bundle (3 versions): $150

    • Additional shoot time: $150 per extra 30 minutes

  • A one-time content session designed for wellness brands who want a fuller visual library to pull from — including Reels clips, b-roll, lifestyle shots, and a variety of angles and scenes. Ideal for new offerings, studio shoots, product lines, or anyone looking for a deeper content refresh. (75–90 minutes)

    Includes:

    • Short & longer form video, b-roll & photos 

    • A mix of vertical & wide shots for social websites and ads

    • Creative direction & visual storytelling (interview style clips, etc.)

    • Light editing for social-ready delivery

    • Delivery within 7 days

    • Great for launches, quarterly refreshes and larger content needs.

    Optional Add Ons:

    • Reels Bundle (3 versions): $105

    • Ad Creative Bundle (3 versions): $150

    • Additional shoot time: $150 per extra 30 minutes

Flat lay of workspace with a notebook, pen, smartphone, wireless earbuds, a potted plant, and a yoga mat, centered around the text 'Marketing for Wellness Brands'.

Work with me and join the Local First Movement — a simple concept that strives to put small business at the forefront.

Based in Monmouth County, NJ — serving wellness brands nationwide.

Current & Previous Clients

Logo for 'Hook'd Up' mobile IV hydration service, featuring a hook with an IV bag.
Text reading 'The COLOR Blue' with color blocks and a dark blue background.
Logo of Plumbing company named Plumbco, with the words Plumbing and Heating, and a water droplet symbol
A colorful logo with the words 'Chick & Sprout' in green and pink, featuring a small sprout with a pink chick's head on top of the letter 'i' in Chick.
Logo for Freddy G's Fitness with text, a large letter F and G, and a dog illustration, on a black background.
The word "HOMBREBODY" written in large, stylized brown letters.
Logo for Coastal Construction Finishers featuring four squares with wave designs and text in blue.
Pizza Parlor logo with the words 'Pizza, Sandwiches, Salads' underneath.
Logo with green mountain silhouette, white letter 'R' inside a black square, and the word 'RECLAIM' below.
A book titled "Post Pardon Me" by Suzanne Yatim Aslam, featuring an illustration of a woman sitting cross-legged and reading a book inside a birdcage, with a light blue background.

  • "Nicole is AMAZING! She is extremely easy to work with, takes your ideas and creates amazing posts from them, handles any problems that may arise and has a great sense of humor! 10/10 would recommend!"

    - Becca, Blue Co. Warehousing

  • Close-up of eucalyptus leaves in a wooden planter.

    “NKTF has been a key partner in the growth of our post-construction cleaning business. Nicole provided marketing, social media, and statistical expertise supporting our advertising strategy. She researched our industry and provided ideas and 'out-of-the box' advertising approaches. Our footprint on Facebook and Instagram has grown exponentially as a result of Nicole's creative approach to marketing, creating inspiring video reels and social media posts. She reviewed monthly performance reports with us enabling our business to assess future growth opportunities. We highly recommend NKTF Social Media Solutions for your business, it will be worth your investment!”

    - Karen Egan & Cira Nickerson, Coastal Construction Finishers

  • Close-up of trailing eucalyptus leaves in a wooden planter, with a partially visible decorative ceramic plate to the left.

    “I’ve absolutely loved partnering with Nicole for my Instagram and Facebook ads. She can do it all totally by herself, or she can perfectly integrate any ideas or feedback I have! This allows me to be just as involved as I want or have time to be. She's also increased my subscriber list by 50% in just one month with her ads. Plus she's super fun to work with! I'd highly recommend Nicole!”

    - Caroline, Chick & Sprout

  • Close-up of green eucalyptus leaves growing out of a wooden planter, with a partly visible ceramic object on the side.

    "Nicole has been amazing. I'm tech illiterate and couldn't have launched my second edition without her. With her support I became a bestseller! My work is in postpartum depression and even though this is something Nicole hasn't experienced, she managed to do so much research that when she assisted or even wrote the copy for social media posts, it sounded exactly like something I would write. I was beyond impressed."

    - Suzanne Yatim, Post Pardon Me

Client Content Shoots

  • A person standing on a ladder cleaning the top of a stainless steel refrigerator in a modern kitchen with navy blue cabinets.
  • View of a staircase landing with wooden steps, white paneled walls, black metal railings, a large window showing house rooftops, green trees, and a distant ocean view, with wall-mounted lights on either side.
  • Modern bathroom with white freestanding bathtub, black vanity, wall-mounted lighting, and marble flooring.
  • Two people cleaning blue kitchen cabinets. One person is standing on a ladder, wiping the top of a cabinet, while the other is at the sink preparing cleaning supplies.
  • Empty room with white walls, wooden floor, two windows showing green foliage outside, ceiling fan, and recessed lighting.
  • Two women in white hoodies and caps standing in a modern kitchen, smiling.
  • Modern bathroom with a glass shower enclosure, wooden cabinets, and white tile flooring, illuminated by hanging geometric pendant lights.
  • Modern shower with silver fixtures, marble-tile walls, and a built-in shower niche.
  • White construction van parked in front of a multi-story residential building with gray shingles and white trim, under a clear blue sky.
  • A brindle-colored bulldog laying on a multicolored blanket indoors, looking at the camera with a relaxed expression.
  • A large, brown and gray bulldog lying on a colorful blanket, looking at the camera with a slightly open-mouthed expression inside a house.
  • A brown and brindle-colored dog lying on a multicolored blanket on a couch in a living room, looking at the camera.

Let’s connect on Instagram — @nktfsocialmedia

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